Our Sales Director visited the White Label Show at the Excel in London during March. The exhibition’s theme is very much tied into online and virtual retailing. For Packaging Suppliers like Coda Plastic Ltd, the requirement is to be flexible and nimble with ‘generic’ packs which allow Influencers and Entrepreneurs to set out on their own retail branded journeys without huge upfront costs for their Packaging.
Alongside our colleagues in the Packaging Supply industry, there were also representatives from Contract Packing companies. These are the people who will portion and package your product. They can handle liquids, tablets, powders, perfumes or high end cosmetics. We met many ‘start up’ businesses and also more established fillers to discuss this increasingly influential sector.
Presenting a New Generation
We attended a number of presentations in particular to extend our knowledge of the buying habits of the upcoming generations. As Baby Boomers reach retirement age, the generations that are taking over the economy favour online shopping to traditional retail. According to some reports, Gen Z will do more than 78% of their shopping online (including using newer platforms such as Tik Tok Shop) and potentially shift the balance into the ‘Virtual’ retail market places such as the direct-to-consumer eCommerce platform THG Ingenuity.
If you are an Influencer or Entrepreneur looking to build your retail presence, Coda Plastics has a range of standard packaging available and we have a design team to help further enhance your product and brand. Contact our sales team on +44 1692 501020 or email email@example.com