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Coda Plastics' New Smart Brush Pack Attracts Interest at Packaging Innovations 2016

Posted on 8th March 2016

There was one product that everybody was talking about in our corner of the plastics and packaging exposition Packaging Innovations 2016, and that was the new Smart Brush packaging we developed for Jeyes Fluid. We're thrilled that it attracted so much attention - this was the first time our new product had been on display in the UK.


Innovative Design


The innovative Smart Brush design has been used for two premium quality Jeyes Fluid products: Jeyes Limescale Remover and Jeyes Mould and Mildew Remover. We have designed an angled brush that makes for an easy and effective application of the product. Wherever there is a build-up of limescale or mould and mildew, our Smart Brush design makes treatment of the problem hassle free, even around taps and showerheads and other difficult to access areas of your bathroom and kitchen.



Interest from Industry Experts


Hundreds of plastic and packaging experts came to Packaging Innovations 2016 and our stall generated a lot of interest (and not just during 'happy hour' when the wine was flowing!). The Smart Brush pack is a major new product line for Jeyes Fluid that will shortly be available in stores nationwide, but a select few got to see it first at Packaging Innovations 2016, and they were very impressed.


Smart Brush Pack


Introductory Offer at Ocado


Although the Smart Brush pack isn't yet on the shelf, it launched at online supermarket Ocado in mid-February. If you hurry, you can still catch the introductory offer! Both Jeyes Smart Brush Limescale Remover and Jeyes Smart Brush Mould and Mildew Remover are available to order now, for just £2 when you order by 15th March.


If you have an idea that you think could be realised in plastic, give us a call on +44 1692 501020. Who knows, it could be your product that's generating a buzz at Packaging Innovations 2017!

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© Coda Plastics is a trading name of Coda Plastics Limited, Registered in England & Wales Company No. 01116956, Registered office address: Folgate Road, North Walsham, Norfolk, NR28 0AJ