Henry Ford is quoted as having said that his Model T cars came in “any colour you like… so long as its black.” This was an odd thing to say as the Model T was available in a choice of colours, but the quote will probably be remembered long after the last Model T has rusted away. Ford understood that colour is important in branding. Some psychologists have even suggested that particular colours have particular associations for different types of shopper. Plastic packaging really can be any colour you like – so what does the colour associated with your brand say about your product?
The Truth About Colour Associations
Psychologists also tell us that our colour associations are cultural. Most Europeans find blue to be soothing, but not the Italians. Because blue is the colour of their national team, they associate it with stressful football matches where lots is at stake. Everyone has colour associations and there may be enough truth in the concept to make it a serious consideration when developing your brand. Plastic is your friend here of course, because plastic packaging can be supplied in all the colours of the rainbow.
If you think that your plastic packaging could be due for a rebranding in light of what you have just read about colour associations, then get in touch. Our product development team have all the expertise you might need at their fingertips. Call us on +44 1692 501020 and we’ll arrange a meeting to discuss your packaging ideas.
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